For over 15 years, and across six countries, I’ve been building brands, leading teams, and running the kinds of projects that actually cross the finish line.
I’ve launched startups, overhauled established businesses, co-founded and scaled a full-service agency past the million-dollar mark, and stepped in as a fractional COO or CMO when a company needed both the plan and the person to make it happen.
My work spans marketing, operations, AI, and creative direction. Not because I’m trying to do it all, but because I understand how every piece affects the next. That big-picture view lets me spot the gaps, pick the right moves, and keep things moving without the drama.
The short version: I make sure your ideas become something real, profitable, and built to last.
I’ve been working in marketing and business strategy since I was 15, long before I even knew that’s what it was called.
Back then, I was taking every computer class available, running my high school’s print shop, spending two years in a web design internship, and earning every Microsoft Office certification they’d let me have.
I was named Business Student of the Year and captained the soccer team, because apparently I’ve always had a mix of creative heart and business brain (and zero interest in choosing between the two).
That balance carried into my career. I climbed the corporate ladder in operations and brand strategy — leading projects, managing teams, and rebuilding systems from the inside out. My creative eye was always in the mix: designing, branding, or stepping in on marketing campaigns, especially when businesses first started realizing they needed to show up online.
One of my favorite early projects? My boss had a vacant space in a shopping center and asked me to figure out what to do with it. Within a year, Cuttin’ Up, the salon brand I created from scratch, was profitable. I handled the logo, branding, hiring, build-out, and marketing, all while running the second-largest team in our IT company. It was my first real lesson in how tightly marketing, operations, and sales are connected (and how the right systems make it all work together).
From there, I branched into other industries — managing the flagship store for Planet Beach, running operations for Blue Haven Pools, leading in customer service roles within the vacation rental industry, and eventually becoming the COO of a psychiatry practice in Manhattan.
Through it all, I was still designing websites, creating graphics, and helping founders refine their brands on the side. I even worked the help desk in college (yes, bright vest and all) because at my core, I’ve always been the person people call when something needs to be built, fixed, or figured out.
In 2017, I teamed up with my twin sister and launched Twinning Pros from our kitchen table in Destin, Florida. What started as “let’s see if this works” became an award-winning digital marketing agency serving clients around the world.
Since then, I’ve consulted with founders across six countries, launched multiple digital ventures, and built a career rooted in strategy, structure, and execution.
These days, I’m a strategist, designer, and operator who helps businesses bridge the gap between idea and impact.
I’ve led high-stakes launches, rebuilt brands from the ground up, and stepped in as a fractional executive when businesses needed both direction and follow-through.
Clients bring me in for the projects that can’t stall — and they stay because I get it done right.
If you want strategy, systems, and the kind of follow-through that turns potential into performance, I’m your girl.
Enneagram: 7w1 to the max
Golden Retriever: My daily serotonin
Favorite motto: Cajun spice is always a good idea
Fun fact: Laughs at my own jokes (no shame)
Guilty pleasure: Geeking out over tech & spreadsheets
FUELED BY: AMINO ENERGY AND LMNT
I believe in…
Business that fits your life, not the other way around.
Smart strategy, clean systems, and honest feedback. Boundaries that make room for better ideas.
And the kind of success you can actually enjoy living in.
I’m not about…
Fluff, fake urgency, or overcomplicated funnels.
Endless meetings that kill momentum. “Good enough” strategy that never actually scales. Or anything that confuses busy with productive.
You’ll usually find me…
Cooking dinner for my kids while mentally reworking someone’s funnel. Helping founders fix what’s broken and build what’s next. And laughing at my own jokes because someone has to.
Daily rituals…
5 a.m. wake-ups (courtesy of motherhood, not motivation gurus). One golden retriever, two kids, three espressos. Deleting 90% of what I overthought yesterday. Choosing happiness over hurry, every single time.
