Custom Branding + Website Redesign for an Award-Winning Wedding Planner
Creating a luxury wedding planner brand and website for Brooke Voris Weddings was one of those projects that reminded me why I seriously love design, and I’m so happy that I get to do what I do.
Brooke Voris is a Philadelphia-based wedding planner with over 15 years of experience. Through Brooke Voris Weddings, she had built a strong reputation for creating memorable, detail-driven celebrations. But despite her expertise, her business wasn’t positioned where she wanted it to be.
She was getting stuck with “day-of coordination” clients, the type of work where you come in at the very end and run logistics. It kept her busy, but it was not where her heart was. Brooke wanted to help couples from the very beginning, guiding them through vendor selection, curating the vision, and creating a seamless, luxury experience from start to finish. She was ready to step fully into the role of a full-service planner and position herself in the luxury market to attract the kinds of opportunities she truly wanted.
Brooke’s previous website and brand messaging made her look like a coordinator-for-hire rather than a full-service luxury planner. Potential clients often misunderstood her services, which led to misaligned inquiries, smaller budgets, and missed opportunities.
At the same time, Brooke had bigger goals: to grow into the luxury market, launch a professional training program (Fly with the Peacocks), and deepen her partnerships with venues and vendors. Her brand needed to communicate authority, value, and opportunity, not just availability.
Client Goals
- Attract couples ready for an elevated wedding experience, including full-service planning
- Eliminate “day-of coordinator” confusion
- Showcase her expertise through video, galleries, and testimonials
- Create a seamless, conversion-driven client journey
- Build a scalable platform for training and vendor partnerships
- Position services starting at $10,000+
The Brand Direction
From our first strategy call, it was clear that Brooke did not just need a new website. She needed a complete realignment of how her business showed up online. We wanted every touchpoint to communicate:
- Luxury from the first click
- Full-service planning, not coordination
- An emotional connection to her couples
Some of the choices we made:
- Testimonials as “Love Notes”: Designed to feel heartfelt and celebratory, reflecting how much Brooke values her couples.
- Homepage video: A cinematic highlight reel plays immediately, setting an elevated tone and building emotion.
- Dynamic galleries: Hero and featured sections rotate curated images to add movement and showcase multiple weddings aligned with her ideal audience.
- Service structure: Centered the site on her Signature Planning Experience, starting at $25,000, with Enhancements clearly defined.
Favorite Details
- Sticky navigation bar that keeps the “Inquire” button and menu visible at all times.
- Wedding gallery featuring 14 unique celebrations, including international weddings.
- Optimized for mobile, since most brides first view sites on their phones.
- Calls to action throughout, removing friction and making it easy to connect.
- Testimonials redesigned as “Love Notes,” which read more like love letters than reviews.
- Video and movement across the homepage that brings her work to life.
This was not just a rebrand. It was a complete repositioning
of Brooke’s business into the luxury wedding market.
Together, we created:
- A scalable foundation for her future training program (Fly with the Peacocks) and vendor partnerships.
- A brand identity that reflects her expertise and heart for her couples.
- A conversion-driven Showit website with sticky navigation, video, galleries, and seamless CTAs.
- A clarified service framework for her $25,000+ Signature Planning Experience.
- A streamlined client journey supported by HoneyBook, Flodesk, and Zapier automations.
The Outcome
The result was more than a new website. Brooke walked away with:
- A digital presence that confidently positions her in the luxury market.
- Services that are clear, elevated, and designed to attract full-service clients.
- A site that feels alive, with video and movement showcasing her past weddings.
- Testimonials that show her connection with couples on a deeper level.
- A client journey that makes it simple for the right people to inquire.
Now, when couples land on her website, they do not just see what she does. They feel the full-service experience she is inviting them into.
It’s giving:
“This is the one.”
“Finally, someone who gets it.”
“Where do we sign?”
I loved working with Brooke and rebuilding her brand into something that finally reflects her expertise. Projects like this remind me why I do what I do. I just want to help bring clarity, strategy, and design together so my clients can show up the way they deserve. If you are ready to align your brand and website with your vision, let’s create it together!
