I’ve been working in marketing and business strategy since I was 15 years old — long before I even knew that’s what it was called. Back then, I was taking every computer class I could, running my high school’s print shop, spending two years in a web design internship, and earning every Microsoft Office certification they’d let me have. I was named Business Student of the Year and captained the soccer team, because apparently I’ve always had a mix of creative heart and business brain (and no desire to choose between the two).

That blend followed me into my career. I climbed the corporate ladder in operations and brand strategy, leading projects, managing teams, and overhauling systems. My creative eye was always in the mix — designing, branding, or stepping in on marketing projects, especially when businesses first started realizing they had to be on social media.

One of my favorite early projects? My boss had a vacant space in one of his shopping centers and asked me to figure out what to do with it. Within a year, Cuttin’ Up, a salon brand I created from scratch, was profitable. I handled the logo, branding, hiring, build-out, and marketing, all while running the second-largest team in our IT company. It was my first big lesson in how tightly marketing, operations, and sales are connected (and how the right systems make it all work together.)

From there, I branched into other industries, managing the flagship store for Planet Beach, running operations for Blue Haven Pools, and working in the vacation rental industry.

All the while, I was still designing websites, creating graphics, and helping people with their branding on the side. I even worked the help desk in college (yes, I wore the bright vest), because at my core, I’ve always been the person people come to when something needs to be built, fixed, or figured out.

In 2017, I teamed up with my twin sister to launch Twinning Pros from our kitchen table in Destin, Florida. What started as “let’s see if this works” became an award-winning digital marketing agency serving clients around the world. Along the way, I launched Virtual Career Girl, consulted with founders in multiple industries, and built a career that’s allowed me to work with founders across six countries.

These days, I’m a strategist, designer, and operator who knows how to turn big ideas into something real, lasting, and profitable. I’ve led high-stakes projects, rebuilt brands, run launches, and stepped in as a fractional COO or CMO when businesses needed both strategy and execution.

Clients bring me in for the kind of work that can’t stall (launches, brand rebuilds, high-stakes projects), and they stick around because I get it done right.

If you want strategy, structure, and the kind of follow-through that makes your big ideas actually happen, I’m your girl.