Custom Branding and Website Redesign for Clinical Sexologist & Psychotherapist Dr. Kristie Overstreet
Dr. Kristie Overstreet is a nationally recognized sex therapist, relationship expert, and host of the Fix Yourself First podcast. She already had a growing presence through her clinical work, podcast, and courses, but her brand and website weren’t keeping up with her visibility.
Her existing site felt outdated and piecemeal. It didn’t capture her energy or the full scope of her work, from therapy and speaking to her podcast, coaching, and online community. She needed a brand and website that felt dynamic, professional, and true to her personality.


Client Goals
- Refresh her brand identity so it felt modern, polished, and aligned with her growing audience.
- Redesign her website to showcase all aspects of her work in one cohesive place: clinical practice, podcast, courses, and speaking.
- Launch a blog + podcast hub that was easy to navigate and engaging to browse.
- Create branded graphics for her ‘Fix Yourself First’ podcast to ensure consistency across all platforms.
- Build a content system that can grow with her in the long term.
Favorite Details
- The podcast graphics gave her show a fresh, cohesive visual identity across every platform.
- A dynamic homepage layout that pulled visitors into her world, blending clinical authority with her engaging personality.
- A Pinterest strategy that drove traffic back to her blog and podcast, turning passive listeners into long-term followers.
What We Created
- A custom brand identity with visual branding refined to reflect Dr. Kristie’s voice: approachable, bold, and trustworthy.
- A ShowIt website design + development, built with clean layouts and interactive elements.
- A blog + podcast library, designed to highlight new episodes while keeping archives organized.
- Branded graphics and assets for the Fix Yourself First podcast.
- Ongoing Pinterest marketing to expand visibility for her blog and podcast content.
The Outcome
With her refreshed brand and redesigned ShowIt website, Dr. Kristie’s online presence finally matched her professional reputation. Her podcast gained traction with consistent branding, and the blog + Pinterest strategy expanded her reach beyond her existing audience.
The project provided her with a flexible platform to continue growing her business, from therapy and courses to media and speaking, while ensuring her brand remained cohesive, professional, and true to her.