Custom Branding + Website Design for Breathe Easy Rentals
Breathe Easy Rentals was born from more than a decade of experience. Its founder, Brittany, had been running operations for another vacation rental company for 10+ years before deciding to launch her own. We had already worked together on several marketing projects at her previous employer, so when she was ready to take the leap, partnering on her new venture felt natural.
From the start, the goal was clear: create a brand and website that would reflect Brittany’s boutique, guest-first approach while giving her the professional credibility to stand out against national booking platforms.
They wanted a look and feel that reflected their boutique, guest-first hospitality, while also providing them with the tools to grow: a booking system that worked seamlessly, a polished brand identity, and a website they could be proud to send guests to from day one.
Client Goals
- Create a brand identity that feels polished, trustworthy, and boutique
- Design a custom WordPress website that reflects their personal hospitality and sets them apart from big-box competitors
- Integrate booking software for real-time availability and guest reservations
- Build property pages with modern visuals, clear amenities, and direct booking CTAs
- Ensure the site is SEO-friendly to compete in a crowded vacation rental market
What We Created
- A complete visual identity system, including logo, color palette, typography, and brand guidelines.
- A WordPress + Elementor Pro website, designed from the ground up.
- Booking software integration, enabling real-time availability and seamless reservations.
- SEO-optimized property listings, designed to drive organic traffic.
- Collateral design, including branded merchandise that extended the guest experience beyond the website.
Favorite Details
- A clean, coastal-inspired design that instantly conveyed trust and boutique-level care.
- Guest-first booking flows, keeping the path from browsing to booking simple and intuitive.
- Branded property pages that highlighted amenities and made each listing feel polished and professional.
The Outcome
Breathe Easy Rentals launched with a cohesive brand and website that immediately established credibility in a crowded market. The polished look and seamless booking experience helped them:
- Establish themselves as a trustworthy, boutique vacation rental company
- Drive visibility through SEO and optimized listings
- Compete directly with national platforms by making direct booking simple
- Build a recognizable brand that reflects their hospitality and care
For a new company with no existing footprint, this project was about more than just a website, it gave Breathe Easy Rentals the professional foundation they needed to grow from day one.